RESILNT Branding & Communications
Fractional Chief Brand Officer (CBO) Services
CREATE. BUILD. MARKET. REPAIR.
For a fraction of your budget.
Chief Brand Officer VS Chief Marketing Officer:
CBO’s work throughout the brand’s lifecycle – from creation, to marketing, to grow, and to repair.
Traditionally, CMO’s stick to marketing your brand.
Create
Before brands are launched (born) they have to be created (I think you know what I mean 😉).
Decisions at this stage include the values and mission of the brand, what voice and “look” you will use to communicate these to your market, and also – just who is your market?
And it’s an essential time to make sure what you are creating will withstand any foreseeable
Build and Market
Impact more with less. Learn how to garner public support for community-based initiatives. Define and refine your processes, overhaul your tech stack and learn which AI tools you can apply to be more efficient and productive.
Market
High-school and sport specific programs teach the value of perceptions and evalutation in the development of a personal brand. Our research and experience shows this is more effective than a single “don’t” speach. Ask about our certification in RESILNT Brand Management.
All courses include access to our VIP Hubs
Connect and collaborate with others in our VIP Hubs. Access live Q&As and other events, downloadable PDFs, and course updates.
The RESILNT platform provides a full ecosystem approach that includes a private hub, plus a content player. A bonus feature is the ability to house various content types – to ensure the ever-changing goalposts and dynamic demands are met.
FAQ
Our school isn't known as an elite athlete-based school, will you still work with us?
Absolutely, wherever students are going after highschool, their personal brand matters to admissions, recruiters and employers. More and more schools were reaching out to support students, so we developed a few school-specific programs. One program even allows students to earn a certification in RESILNT Brand Management.
We're a struggling small business trying to survive in this economy - so our budget is tight. What do you suggest?
Take a look at our “How to increase sales and reduce cost with collaborative marketing” course. It’s perfect for small town businesses but if you’re a city-based business – we will help you define your “community.” You’ll learn how to identify and create collaborative marketing opportunities to provide value and unique experiences to your customers. All without increasing marketing costs.
I don't have time for a course. Is there some other way you can help my business?
Of course – no course! How about our one-on-one 3 session workshop? All your staff are invited. Over three, one-hour sessions we will help you identify opportunities, streamline existing processes and learn tools that will cut cost and further improve efficiency. It’s economical and action packed.
What industries have you worked in?
Over the past two decades, we have helped build brands in health, wellness and fitness, pharmaceutical, medical and veterinary, banking, telecommunications, real estate, food and beverage, hospitality, travel and tourism, education, professional and amateur sports, government and non-profit.
We're trying to get the public to support our latest initiative but social media scares us. Should we avoid it?
Not at all! It’s going to be your best asset – if you use it properly. Take a look at our course “How to garner public support for community-based initiatives.” You’ll learn how (and when) to use social media to your advantage as strong research and launching platforms.
Can we book you for a Keynote and/or Workshop at our event?
Absolutely! I’m available worldwide, in-person or via video-conferencing. First step is a no obligation 30-minute call to make sure we are a fit and narrow down a topic, format and date. After that we move forward to nail down the specifics.
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Hours
8:00am – 6:00pm